I am telling this quick story because it has to do with one of our products at 180 Tack, the BearLine+. I always carry my personal BearLine+ in the tail bag of my trail bike on any ride I go on. It's just there, just in case and not only because I am a co-founder of this company but because I truly value it as a tool not to be left at home. I dutifully point it out any chance I get to those who feign the slightest curiosity. We put the "+" sign at the end of the name because it is much more than your average hang-a-meal bear line. In my hobby, it's a life saver! No, of course I don't mean I'd actually parish without the BearLine+, but I would be stuck for a very long time off trail without it possibly wishing I could die as I struggle with the weight of my 400 lb motorcycle.
If you have ever lost your dirt bike or 4-wheeler over the side of a steep trail edge where the only way to continue on is to get your machine back on the trail, you know what I talking about. Frankly, it sucks! Even if you have a riding buddy with you to help work it back onto the trail, they are heavy and it's extremely exhausting. The BearLine+ is the absolute necessary tool to have with you in these situations.That's because this versatile system acts as a compact winch system because you can arrange the 500 lb test paracord and climbing-rated carabiners into a block & tackle system allowing you to easily hoist your machine back onto the trail.
The reason I bring up this weekend's ride is because it was the first time I failed to have my BearLine+ system on my bike and it was, of course, during this ride that we needed it. My riding buddy and I came around a corner to find another rider about 25 ft off the trail down a very steep embankment. He was already exhausted from trying to get his bike back up to the trail and he had only been there a few minutes. His rear tire was dug in and his bike was going nowhere. We fortunately did luck out in this particular situation because 4 other riders came across our little scene and were available to assist. Of course the first tongue-in-cheek question posed by one of those riders was "does anyone have a come-along?". You can imagine my frustration when I had to explain that "I own a company that manufactures this great product and if only I had it with me today, I could show you how well it works!" But I did not have it this day of course and could not demonstrate it. Luckily, between the multiple riders we had available, we were able to sweat and grunt to get the heavy bike back to the trail where it belonged. But, most of us also ride in places where we're not likely to run across 5 other riders to help us out of our predicament. So, by learning my lesson and posting this quick blog about it, I hope I've convinced you to take a hard look at your tools and emergency equipment you bring along with on your next adventure. The BearLine+ will always be in my tool kit from now on. No excuses will be tolerated! ~ Travis